I led the global design extension for Flanax Femcare, an upbeat OTC solution for Gen Z menstrual pain relief in LATAM positioning the product as clearly part of the Flanax family while feeling youthful, feminine, and modern. 

Objectives
Deliver a confident, relatable proposition: “Ease my menstrual pain so I feel comfortable and like myself.”

Role & Challenges
Crafted the packaging system, visual language, and messaging hierarchy to resonate with young adults.
Orchestrated global brand, regulatory, and production teams to meet tight print deadlines and market requirements.

Outcome
On-time launch that captured a new demographic and accelerated growth.