I led creative development and brand launch for Scotts Snap, a streamlined lawn fertilizer system designed to take the guesswork out of lawn care for new homeowners.

Objectives
This new system revolutionized the category and changed the relationship that consumers have with their lawns by making it simpler and even fun!
“Amazingly easy so you can achieve success!”

Role & Challenges
Led brand identity, strategic messaging, packaging system, and art direction.
Develop visual language that evokes premium and instructional on shelf while remaining friendly and non‑intimidating.
Coordinated creatives, illustrators, photographers and production teams to meet tight launch timelines.

Outcome
Successful pilot launch with full retail placement in targeted home center chains.
Post‑launch research showed a 34% increase in “likely to try” and a 41% increase
in “makes lawn care easy” association among new homeowners.