I led the creative restage rollout of Emergen‑C’s brand across the US and Canada, bringing a fresh, cohesive visual identity to the full portfolio from flavor extensions and sub‑brands to e‑commerce experiences.

Objectives
Refresh and scale Emergen‑C’s visual system so it clearly communicates immune‑support benefits while supporting new flavors, sub‑brands, and digital touchpoints.

Role & Challenges
Led art direction, asset orchestration, and final approvals across designers, illustrators, retouchers, and production.
Built artwork templates and a component library to ensure consistent, on‑brand execution across packaging, POS, and e-commerce, all while meeting strict multi‑market regulatory requirements.

Outcome
Delivered a unified design system that achieved 97% adherence to guidelines across 50+ SKUs, streamlining production and strengthening brand presence across channels.