ampm
Retail Activation • Brand Development
Creative Direction • Signage • Photoshoot
I led an end‑to‑end rebrand that turned an energetic, value driven identity into scalable retail systems, delivering standout in store presence, faster rollouts, and measurable increases in sales and foot traffic.
Objectives
Amplify storefront visibility and brand recognition, specifically appealing to Latin American consumers with clear, culturally resonant visual design systems.
Role & Challenges
Owned the brand creative vision, voice, and visual system. Collaborated with in‑house retail and strategy teams to align messaging, merchandising strategy, and content for store graphics.
Responsible for delivering end‑to‑end touch points including exterior & interior signage, food service displays, merchandising systems, photography direction, and client presentations.
Outcome
High contrast graphics boosted the storefront visibility and drove measurable foot traffic gains in California pilot stores. A scalable interior toolkit accelerated production and improved on shelf clarity with over 90% positive stakeholder feedback.
Bold high‑impact graphics specifically appeals to the California Latin marketplace and reinforced the brand message “Too Much Good Stuff”
INTERIOR SIGNAGE
NAMING EXPERIENCE
Giving each size a distinct tone of voice reinforced the brand’s personality, simplified ordering, and created memorable moments that drive preference, loyalty and created opportunities for storytelling and upsells.
Elevating convenience with chef-inspired items that look and taste premium but stay affordable. Fresh ingredients, bold flavors, and eye-catching visuals designed for a dynamic digital menu board that drives impulse purchases, highlights value, and positions ampm as the go‑to for high‑quality convenience food.